Band Marketing: Substack Advantages

Over Social Media Sites

About a week ago I launched a Substack for a client. So far 400 people have subscribed. This might not seem like a lot when compared to the thousands of followers they have on the social media sites, but look at it this way…

Percentage of followers shown a typical post:

• Substack = 100%

• Facebook = 3%

• Instagram = 10%

• Twitter = 5%

Follower email addresses we can download from:

• Substack = All

• Facebook = none

• Instagram = none

• Twitter = none

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