Bono's Autobiography And The Power Of Text

I just finished Bono’s autobiography. I loved it. It’s a great read.

Two thoughts. First, I am a fan of U2. I follow them on a few social media platforms. However, their content never shows up in my feeds. I have to seek it out manually. Why? Because the algorithms are idiots.

Second, why do they not post this kind content? Stories, insights, reflections. They post amazing videos and photos. But as this book shows, they have a treasure trove of material they do not really use. Maybe it is because they too realize that the algorithms are idiots and do not want to waste this valuable content on social media.

But it is interesting that, despite the many bells and whistles of social media, for someone like me who is a music geek and a fan of the band, one of the most valuable pieces of content they ever released consists of 500 pages of print.