I have never been good at sales. (And based on the solicitations I get, apparently most people aren’t.) I thought after 11 years in business I would have it down, but no such luck. I am pretty good at keeping clients. Three of the artists I work with have been with me for over a decade. Proud of that.
Part of the challenge is that you cannot measure the effect of my work. It’s intangible. I suppose it has always been hard to sell the intangible.