Substance Over Distraction

Ironically, because of the algorithms, I am spending less time consuming social media. The algorithms prioritize slop. Not necessarily AI slop, but there is a lot of that too. I am talking about video shorts crammed with bells and whistles. They are packed with distractions, but lacking substance. “Full of sound and fury and signifying nothing.” Some bands I like keep trying to please the algorithm by releasing slop. And maybe that does make the algorithm happy. But as a music fan, it drives me away. I would genuinely rather read a well thought out text quote from an artist than watch a video short filled with quick cuts and effects where they sit on a tour bus or look over a deli tray. Hence why the content I develop with my clients is built around quotes about their music. Maybe I am an outlier. But I am an outlier who buys CDs and vinyl records. The algorithms don’t do that.

Musicians: Grow your fan base in just one hour a month and never fight with social media again.

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