The Remaining Benefits To A Band Posting On Social Media
I think a couple of benefits still exist to a band posting on social media. First, you can still reach a small number of devoted fans. Even though the algorithms don’t let most of your followers see your posts, really dedicated followers will, even if that means going to your page manually to see what the algorithm omitted from their feed.
Second, when more casual fans manually look you up, there is something for them to check out. And hopefully it is something about you and your music and not just a picture of the burrito you had for lunch.
My advice to clients is not to worry about “winning” the social media game. That game is rigged and a waste of time. But you can still make use of social media without it using and abusing you.